What is Segara?

Segara means “ocean” in Javanese (seh-GAH-rah).

Like the ocean, Segara coffees are shaped by time, movement, and depth. They originate in volcanic highlands across Southeast Asia, where healthy soils and slow-growing conditions produce coffees of unusual smoothness and balance—coffees that can stand on their own.

Southeast Asia remains largely absent from the specialty conversation not for lack of quality, but for lack of direct engagement. Segara was created to work differently: to source at the farm level, import exclusively, and release coffees that exist nowhere else. The result is clarity—coffees that taste the way their labels describe, expressive in any preparation, and grounded in place rather than trend.

This is a different wave of coffee.

Founder Story

Founded by Dr. Esther Singer, Segara is the result of a life spent at the intersection of science, soil, and culture.

The daughter of an Indonesian mother and German father, Esther grew up between worlds - a perspective that shaped her belief in honoring origin, building real relationships, and creating with intention. Segara reflects that same balance: rooted in tradition, elevated through care and craft.

With a PhD in Environmental Science, Esther has spent her career studying what makes ecosystems thrive - from the depths of the ocean to the soils of remote highlands. Her work explored how life unfolds beneath the surface, and how the health of a system depends on its quiet connections.

Segara is where that understanding meets intention. It is a tribute to origin, to craft, and to doing things with depth. In every cup, there is a story of care - and a belief that what’s built with patience and purpose will endure.

As featured on Nevada Public Radio

Our Philosophy

At Segara, we believe in quiet excellence.

We source with intention, guided by soil health and long-term sustainability.

We roast with restraint to preserve balance and clarity, allowing each coffee to stand on its own.

And we release only what meets our highest standards—coffees that are singular to Segara and true to the flavors they promise.